All companies, whether big or small, want to stand out from the competition as it gives them an edge in the market. Brands with unique identities are instantly recognized by customers even on social media, where their feeds are consistently filled with promotions from countless companies. One of the best ways to create a unique brand identity is to work with a commercial photographer. Commercial photographers are experts who understand how to capture the essence of your brand through their lens, helping to create a unique look for your brand. Today, Rebecca Sloan Photography will explore ways good photography will benefit your business.
Create Engaging Promotional Campaigns
Given the number of advertisements consumers view daily, they’re accustomed to looking at the same stock images used by numerous brands. As reported by Square Lovin, at times, images in advertisements are not related to the content but are used regardless because brands do not want to spend on creating custom photos. But, running performance marketing campaigns themselves entail a cost that becomes unrecoverable if the campaigns are sub-par.
With a commercial photographer, you can create a custom album of images that can only be used by your brand for promotional activities. This provides your brand exclusivity and creates a simple and effective way to stand out in the eyes of customers. It’s important to budget for original photography as you create your marketing plan, so that you have an accurate projection of each campaign’s costs. And do your research so you can direct the photographer to the right kind of images that will be of interest to your target audience.
Promote Products Effectively
When launching new products, you’ll be publishing images of it across all types of mediums such as social media, magazines, billboards, brochures, etc. An experienced commercial photographer like Rebecca Sloan Photography can guide you on the best practices for creating images for all these mediums. Moreover, they’ll undertake the responsibility of editing images as per requirements of size, lighting, resolution, and more.
For instance, if you’re unveiling a new menu at your restaurant, it’s best to steer clear of stock images. Customers will instantly recognize if you’ve used stock images and doubt the quality of food they’re about to be served. Conversely, a professional photographer will make your dish look sharp, clear, and appealing to customers, helping to create a strong brand image and trust regarding quality.
Additionally, they can create product videos that experience higher reach and engagement on most social media platforms compared to image-based promotions, explains Data Box. These videos can also be used on your website to make a strong first impression and be included in email marketing campaigns, as well.
Reduce Your Expenses
It is common for businesses to view professional photography as an unwanted cost and use stock images instead. Other times, businesses may invest a limited budget into buying licenses for images. However, these images are also not exclusive, and other brands may currently be using them in their promotions as well. Additionally, licenses only provide permission to use a select number of images; hence, in the future, when new images are needed, businesses need to spend again, which creates a loop of inefficient spending.
In comparison, working with a commercial photographer will be a one-time cost. You can create a comprehensive list of requirements that includes images for your website, current/future marketing campaigns, upcoming events, new products, and more. Depending on requirements, your photographer will create a custom package which can then be negotiated based on your budget. In addition to managing the shoot and providing images, most photographers provide after-sale services that include free edits, resizing, and consultations regarding campaigns.
So think through your content promotions and upcoming campaigns so that you can use your photography session strategically. You’ll also want to plan on adding text to some of these promotions, but you can manage that aspect later when you have the images at your disposal. The album of images clicked by the photographer will serve the business well for the foreseeable future and ensure each campaign you run is unique.
Successfully marketing your business will involve leveraging the power of storytelling. Working with a commercial photographer will ensure that your story is presented in a way that creates a positive connection with customers leading to the creation of a loyal user base. Additionally, you can be sure that your products are promoted aesthetically across all promotional mediums, garner eyeballs, and create a buzz regarding your brand.
Thanks to Jennifer Scott for contributing to this article.